Eladio TVC

Behind the scenes of "Every Opportunity"

Since November of 2015, I have been donating photo and video production and web admin services to my friend Eladio Jaimez who is running in a campaign for election into the Harlingen CISD School Board, Place 7.

Yesterday, we shot his fifth video, a commercial where Eladio pronounces his intention to run is to make sure every child is given every opportunity in the Harlingen school district. We illustrate this by having children — actually his real nephews and nieces, all of whom are actual HCISD students — surround him at the close of the video.

It's a poignant message: honest, pithy and sincere.

I directed the spot with my trusty Canon EOS 6D, EF 70-200 f2.8L and Røde Rodelink wireless lav system. Sachtler Video 18 for support. Edited on my 5K Retina 27" iMac in FCPX with Filmconvert and Neat Video. The kids, intregal to the plot and, not being actors, were difficult to coral so shooting time was extended. The final and used take was shot at ISO 12000+ in the fading light of dusk.

I delivered the final spot that evening.